Archives for May 2013

Video: Business Modeling Made Simple

Getting small business owners to “think” about their business is a real challenge for several reasons. First, they are so busy “doing” it’s hard to stop and reflect. Second, they are rarely trained to think in a comprehensively analytical way and, third, most of the time it bores them.

This is a great and simple way to think about the pieces of your business and how they interact on one piece of paper that will help you make fun out of an otherwise frustrating exercise. Who knows you might have an epiphany.

hbrThe business model canvas — as opposed to the traditional, intricate business plan — helps organizations conduct structured, tangible, and strategic conversations around new businesses or existing ones. Leading global companies like GE, P&G, and Nestlé use the canvas to manage strategy or create new growth engines, while start-ups use it in their search for the right business model. The canvas’s main objective is to help companies move beyond product-centric thinking and towards business model thinking.More Reading