CNN On “Tomorrow’s Funerals”

Here is a clip about a personalized funeral. But what is really the story behind the story, in my humble opinion, is that the owner of the funeral home (Ernie Heffner) has created an environment wherein his staff feels safe enough to take this kind of initiative in the arrangement conference without having to check first.  The second part of the story is that personalization doesn’t always have to be fancy and expensive.  Sometimes easy and a little irreverent and, best of all…fun is enough.

Notice also that the staff member is the one is acknowledged on nationwide TV.  That one small choice on the part of Mr. Heffner is worth a ton of motivational seminars.

Kudos to Heffner funeral home for showing us how it’s done.

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