Engagement Is Less Important than Simple

 

Recent research shows us that we may be approaching social media with the wrong idea.

On top of trying too hard to engage with consumers via social media, marketers are generally pushing out too much information, causing people to over-think purchase decisions and making them more likely to change their minds about a product, be less confident in their choice and less likely remain loyal to the brand.

, we surveyed more than 7,000 consumers and interviewed 200 marketing executives across consumer brands and industries to find out. The answer: Simplify the decision-making process, so much so that consumers actually think less about the decision. Marketers can do that in three easy ways by helping consumers:…More at Marketers Have It Wrong: Forget Engagement, Consumers Want Simplicity – Forbes

What I would do:

I would figure out how to use social media to lead back to my website and then have pages there to make the experience easy in the three ways the article addresses.