Something New Is Happening

When I was growing up there was a popular play on broadway entitled “Stop The World I Want To Get Off!”  The article here is part of my first attempt to explain something to you, dear reader, that I have only just begun understanding myself.  Our world has been turned upside down and inside out.

In the coming weeks and months I will be sharing more and more on this because It is now more than ever true that SIZE DOES NOT MATTER.  Except that it may now be that if you are the 800 pound gorilla in your market you are more vulnerable than you have ever been.  But this is not about vulnerability…this is about opportunity on a scale so vast that I am struggling with how to convey it.

So start reading it for yourself.  Yes, it will be difficult for you to connect the dots to DeathCare.  Trust me.  They connect very well.  My goal is to challenge and stimulate your thinking well this is going to be the test.

We’re at an inflection point where work and value creation can reach “scale” without having to be done by a large, single firm. We can see today that Social is more than tools, information-enabled efficiency, products, services, or processes. It is not that we have more ways to be social. It is that the cumulative difference of all these ways of being social allows for an entirely new way to scale — through and with connected individuals. The improvement in what is possible creates new economic effects that add up to a new way of doing business. Organizations that get this are changing the way they create, deliver, and capture value — in essence, creating entirely new business models….More at Our Obsession with Scale Is Failing Us – Nilofer Merchant – Harvard