The World of Market Research is changing

Not only is methodology changing but so is the way we access data.  Power to the people.

In this interesting articel HBR discusses how free research tools available through Google often outperform costly conventional research.

“The only thing quote-unquote wrong with the Google data is that it’s free,” said Eugen. “That’s why I always smile when I hear you agonize over whether to rely on it. I think the reason you trust traditional market research is that you have to pay for it out of your budget.” Stefanie was indebted to Eugen for his brilliance, but that grin was beginning to grate on her….More at Ignore Costly Market Data and Rely on Google Instead? An HBR