Tips For Turning Around Your Funeral Home

It has been my lot in life to be in leadership roles in a number of business turnarounds from banks to print shops, flower shops to funeral this article hits the top 4 needs (ignoring cash) I especially like 3 and 4.

Screen Shot 2013-07-12 at 3.32.50 PM However, according to Bennigan’s current president and CEO Paul Mangiamele — the man at the helm of the franchise’s resurgence – consumers didn’t abandon Bennigan’s, the brand was brought down by what Mangiamele describes as “brand drift.”

“Brand drift is an insidious disease that happens to many brands when the brand moves away from the many elements that made it successful in the first place,” says Mangiamele. “You need to constantly reinvent yourself so you don’t lose relevance.”

Read more: Fox Small Business